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Many defaulted to another heuristic-people sought cues from other riders-when the situation didnвЂ™t make sense. The first reaction was to get off on the wrong floor. Heuristics are just one mental bias weвЂ™re all wired with that can lead us to make bad decisions.Д«ut what happens when heuristics weвЂ™ve come to rely on donвЂ™t apply, as with the elevator display. We take our cues from others in a crowd situation. We use rules of thumb instead of thinking a problem through to the nth degree.

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Scientists use a technical term for these mental shortcuts, вЂњheuristics,вЂќ and our brains are wired to take full advantage of them. That got me thinking about how the elevator bug was a perfect example of how we depend on shortcuts in our everyday thinking. One said that the faulty display, вЂњreally messed me up.вЂќ Another said she was surprised how вЂњdisorientingвЂќ it was. The next day I pointed out the papered-over display on a ride downstairs, and all of my fellow riders agreed it was a welcome idea. The next day someone had come up with a low-tech solution: paper was taped over the faulty floor display since the buttons still lit up on the correct floors. A couple coworkers stepped off but jumped back in when they realized they were on the wrong floor. People didnвЂ™t know if they should get off. The floor number display was actually off by a floor, so when I came up from lunch one day the display read вЂњ3,вЂќ when the elevator was actually on the fourth floor.Д¬haos ensued.

The closest elevator to my office was rewired to give it a nicer display, but there was a temporary glitch. I know thatвЂ™s not a classic elevator speech: when you boil down why someone should hire you or consider your idea in a quick minute-the time you have them captive during an elevator ride.Д«ut my money-saving elevator pitch was inspired by an elevator at Navy Federal Credit Union headquarters, where I work as the corporate economist. And if you do, you may be surprised how much you can save. HereвЂ™s my elevator speech: DonвЂ™t take your expenses for granted.

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